Published on Wednesday 14 December 2011 10:41
When it comes to cheese people in the West Midlands have good intentions of buying British, but will shun home-grown cheeses for French rivals this Christmas, a new survey has revealed.
Research carried out by the British Cheese Board showed that, while British favourites such as Cheddar and Blue Stilton will be making an appearance on Yuletide cheeseboards, when it comes to shopping for softer cheese such as Bries, more people favoured French varieties than those who favoured British.
Some 40% of people in the West Midlands said they like to support local producers at Christmas time, and 45% said they like to buy British.
But when asked about the cheeses they actually buy at Christmas, 23.2% opted for French Brie, compared with 14.9% for British.
British Cheese Board Secretary, Nigel White said: “It’s great to see so many people saying that they want to support local and British producers when they buy their Christmas food.
“Unfortunately, when you look at the figures, it seems that not everyone is following through when they shop for their Christmas cheeseboard. When asked, people don’t seem to think that foreign cheeses are necessarily better than British ones, so it could be that they are unconsciously buying imported cheeses.
“Our theory is that people simply aren’t aware that Britain makes such good Bries and Camemberts – mostly in Cornwall and Somerset – so don’t know to look out for them when doing their Christmas shop. In fact, you should find both French and British Bries and Camemberts in most supermarkets, as well as hundreds of other high quality British cheeses.”
The British Cheese Board is urging people to be more adventurous this Christmas and try a new cheese alongside their festive favourites, whether a local one or one of Britain’s 700 other high quality cheeses.
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