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No exotic cheese names for Amul if India accepts EU demand

Amul, the country’s best-known milk products maker, may have to soon erase several exotic words such as Gouda and Emmental from its cheese labels, if the European Union (EU) succeeds in its demands made to India as part of ongoing negotiations between the two sides on free trade agreement (FTA).

The same will be the fate of Feta, Parmesan and Mascarpone, the popular brands sold by Kodai Dairy, a family-owned dairy in Kodaikanal, a well known hill station in down-country Tamil Nadu.

All this will happen if India accepts an EU demand for high-level geographical indication (GI) protection for about 130 products that fall in the agriculture, wine and spirit categories. GI of goods in simple terms means that a particular name or a brand conveys an assurance of quality and distinctiveness essentially attributable to a specific locality, region or country.

The full naming messiness via business-standard.com



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