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Cheese ads for children face ban – The Irish Times – Fri, Mar 30, 2012

Go ahead… take away more healthy foods for kids… soon they’ll be left with nothing but bushels of sugary fruits and processed nutrition wafers. Or will they just be fed whiskey while sitting on the couch?

Nanny state anyone? Here’s an excerpt from the Irish Times:

Celebrities and sports stars, health and nutrition claims, cartoon characters and cheese will be banned from all food advertisements aimed at children, under a new draft code just published by the Broadcasting Authority of Ireland.

The authority is inviting public observations on the draft Children’s Commercial Communications Code over the next two months. Once submissions have been taken into account and a final code written, it will be legislated for and is expected to come into force next January.

Its focus is on how foods high in fat, salt and/or sugar are advertised to children. It has been formulated by an expert group which also took account of submissions made in a first round of consultations last year.

via Cheese ads for children face ban – The Irish Times – Fri, Mar 30, 2012.

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