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Name Games: Parmesan.com Launches in Defense of the One True Parmigiano Reggiano Cheese

As I mentioned on March 25th via Time Magazine, Italian makers of “real” Parmesan, or Parmigiano Reggiano are waging a battle to restrict use of the name to the real deal, as made in Parma and surrounding regions in Italy.

They’ve launched http://www.parmesan.com/ to further support their claim to the One True Parmesan.

Press Release:

Parmesan.com officially launches as the new English-language website for the only Parmesan – Parmigiano Reggiano® cheese – at New York City event.

Syracuse, NY (PRWEB) May 04, 2012

The Consorzio del Formaggio Parmigiano-Reggiano today officially launched its US consumer website, Parmesan.com, with an event taking place at Eataly in New York City. The Parmesan.com website is the newest and most complete source for recipes, cooking inspiration and information about Parmigiano Reggiano® cheese on the web.

Parmigiano Reggiano is a protected product of origin and the only Parmesan cheese recognized by the European Union. The website was developed through a strategic partnership between Good Food Creative, Inc., a food marketing company based in Syracuse, New York; 2ndNature, an interactive design studio, also of Syracuse; and Digital Brand Expressions (DBE), a content marketing agency based in Plainsboro, New Jersey with the aim of helping Americans to understand and embrace the unique benefits of Parmesan cheese from Italy through an integrated set of digital marketing initiatives.

Parmesan.com will provide plenty of cooking inspiration with recipes ranging from simple salads to mouthwatering main dishes. Visitors can to search recipes from chefs as well as from other Parmesan.com community members, plus:

Rate and review recipes from cooks around the world

Build a recipe box featuring family favorites and newly discovered meal ideas

Discover the history of Parmesan cheese and then test your knowledge with a fun game

Learn more about the highly skilled craft of making Parmigiano Reggiano cheese

To get started with sharing recipes and interacting with the Parmesan.com community, register as a Parmesan.com member. You can create an account or sign in with your Facebook account.

Attendees at the launch party were introduced to the Parmesan.com website and treated to a taste of Parmigiano Reggiano as part of a gourmet three course lunch prepared by Chef Michael White. Raised in Wisconsin, Chef White discovered that he had a passion for Italian cuisine and studied in Emilia Romagna, home of Parmigiano Reggiano cheese.

Along with the launch party, Parmesan.com is hosting the “Taste of Italy” Cooking Class Sweepstakes for consumers in the United States. Facebook users may enter to win a cooking lesson and dinner for two from Big City Chefs at http://www.facebook.com/parmesanfans/app_403359706360567.

To see the new website designed for the American market, visit http://www.Parmesan.com and go to Facebook, Twitter, YouTube and Pinterest for interactive opportunities to learn more and share your experiences with Parmigiano Reggiano.

via Parmesan.com Launches to Raise Appreciation of the Unique Benefits of Parmigiano Reggiano(R) Cheese | Virtual-Strategy Magazine.


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