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Some have asked- “why October?” Let the grand master explain:
There was a time not too long ago that if you put those first two words together – American Cheese – it suggested something else: processed cheese. Today, however, we can take great pride in artisan cheeses produced in the United States. The quality of American cheeses has grown rapidly, to the point that American Cheese suggests something else entirely today. In some ways it was the processed cheeses themselves that helped improve overall quality of our cheeses. They improved because Americans demanded better. With regard to processed cheeses, I have often stated that there are far worse foods you can choose.
The full explanation: American Cheese Month – News From The Cheese Caves.