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“Blue Stilton cheese is under threat – because young people are afraid to eat the mould.
Sales have fallen among younger people, with most buyers nearing middle age.
The Co-operative supermarket’s cheese buyer Mark Cloudy has urged TV chefs to use Blue Stilton to boost its popularity with youngsters.
He said: “This cheese is part of Britain’s heritage. We can’t stand by and let it fade away – yet the people who like it are getting old.”
And more here from the Daily Mail:
“’Millions of young people have been taught not to eat food with mould on it, and that view is having a catastrophic effect upon Blue Stilton. They take one look at the blue veins running through the cheese and then turn away.”