So how did the cheese thing happen?
“I suddenly went from having a balcony as my outside space to being suddenly the ruler of this tiny kingdom that had stuff living in it and growing in it. I was just sort of gradually getting to grips with it all when somebody approached me saying, “I’m a cheesemaker,” and he wanted somewhere to make cheese. And I was like, “Really!” Because people used to throw cheese me at me when Blur was playing and would present it to me in hotel lobbies. It was sort of the one-word thing you used to describe me. Cheese is incredibly tasty stuff. Milk is such a mammalian elixir, isn’t it? And cheese is the ultimate distillation of milk. I do absolutely love cheese. In terms of running a business it would much better if I loved wine, beer, or coffee or something where the profit margins are much higher.”
The full interview with Alex James via The Rock-and-Roll Cheesemaker: A Q&A With Blur’s Alex James – Hungry Crowd | Food & Wine.