Now, the Mineral Point cheesemaker has another new cheese that has gotten attention both for its flavor and its name. EWE CALF to Be KIDding is a blue cheese made from the milk of cows, sheep and goats and believed to be the first blue cheese made that way in the U.S.
“It’s the only one I’ve ever heard of,” said Hook, who gained worldwide fame when he debuted a 15-year Cheddar in 2009.
Hook’s Cheese began selling the EWE CALF to Be KIDding in July, but it made an impact right away. At the American Cheese Society awards at Monona Terrace last month, the cheese won a second-place ribbon in the mixed-milk blue category.
Mixed with the applause were plenty of giggles when the name was announced. That’s exactly what Hook wanted – a name that would get attention.
“I thought of the name two years ago and then it took me that long to get the cheese right,” he said.